You’ve got a dream store – perfect products, fair prices, and a layout shoppers would love. But it’s on a quiet, hidden lane where no one walks by. That’s what happens when your website doesn’t use SEO. Since 90% of people turn to search engines first, SEO is crucial for businesses seeking lasting growth, trust, and budget-friendly results.
Experts predict that by 2028, the SEO market will experience significant growth, reaching a global value of $122.11 billion.
The truth is, SEO isn’t a one-size-fits-all approach. It’s comprised of several types, each designed to work together to enhance your online presence and attract your ideal audience.
Whether you're launching a new business or scaling an existing one, this blog from bdcode_ we will walk you through the main types of SEO in digital marketing. You'll leave with a solid understanding of how SEO can fuel your online success.
From startups to enterprises, bdcode_ delivers results-driven SEO solutions that boost traffic, enhance brand authority, and increase conversions. Partner with us to grow digitally – connect now!
Suggested Read: Search Engine Optimization: A Beginner’s Quick Guide
What Is SEO and Why Does It Matter?
Search Engine Optimisation (SEO) is the process of improving your website’s visibility on search engines like Google, Bing, and Yahoo. It involves technical strategies like keyword optimisation, site speed enhancement, mobile responsiveness, content quality, and link building.
Why does it matter? Because the majority of online experiences begin with a search. If your website doesn’t appear on the first page, you're invisible to potential customers. SEO drives organic traffic, reduces dependency on paid ads, and boosts brand credibility.
Whether you're a startup or an established brand, SEO is essential for outperforming competitors, capturing market share, and converting clicks into revenue. Having understood the fundamentals of SEO, let’s now take a closer look at the key types of search engine optimization that drive real business results in the next section.
Suggested Read: Importance of SEO: Take Over Google’s #1 Spot with This Secret in 2025
What Are the Types of SEO That Help You Rank Higher in 2025?
Want to grow your business? These are the types of SEO you must know to reach the next level. Let’s explore!
1. On-Page SEO: Optimising Your Website’s Content
On-page SEO involves optimising individual web pages to rank higher and attract relevant traffic from search engines. It includes strategic keyword research and placement in titles, meta descriptions, headers (H1, H2), and content.
Using internal links improves site navigation and distributes authority across your site. Optimising images with alt text and compressed file sizes enhances load speed and accessibility.
For example, a business selling “eco-friendly water bottles” should use that phrase naturally in key elements. Effective on-page SEO helps search engines understand your content, improves user experience, and boosts your chances of ranking on page one.
2. Off-Page SEO: Building Authority Beyond Your Website
Off-page SEO refers to all activities done outside your website to improve its credibility, trust, and search engine rankings.
The most powerful off-page SEO factor is backlink building – getting links from high-authority and relevant websites signals to search engines that your site is valuable and trustworthy.
Other strategies include guest blogging, social media sharing, influencer collaborations, and participation in forums like Quora. For businesses, strong off-page SEO builds domain authority, drives referral traffic, and improves organic search visibility.
The more trusted sources link to your site, the higher your chances of ranking well on Google.
3. Technical SEO: Creating a Healthy Website Foundation
Technical SEO focuses on optimising the backend structure of your website to help search engines crawl, index, and rank it effectively. It ensures your site loads quickly, is mobile-friendly, uses HTTPS for security, and has no crawl errors.
Key elements include an XML sitemap, a robots.txt file, and structured data (schema markup) to enhance search visibility. For businesses, this is crucial – slow or poorly coded websites can harm rankings and user experience.
For example, if your site loads slowly, users may bounce, and Google may lower your ranking. Tools like Google Search Console and PageSpeed Insights are vital for audits.
4. Local SEO: Reaching Customers Near You
Local SEO helps your business show up in local search results when people nearby look for your products or services. It’s especially important for brick-and-mortar stores or service-based businesses targeting a specific area.
Key strategies include optimising your Google Business Profile, using local keywords (like “dentist in Bangalore”), ensuring NAP (Name, Address, Phone) consistency across directories, and earning positive local reviews.
These factors improve your local search ranking, drive foot traffic, and boost online visibility. For example, a bakery in Hyderabad should appear when users search “best bakery near me”. Local SEO makes that happen.
5. Mobile SEO: Optimising for Smartphones
With more than 60% of online searches happening on smartphones, mobile SEO is essential for any business aiming to rank higher and convert mobile users. It ensures your website is mobile-friendly, loads quickly, and is easy to navigate on smaller screens.
Use responsive web design so your site adapts to all screen sizes, optimise images and scripts for faster load times, and avoid intrusive interstitials (pop-ups). A poor mobile experience increases bounce rates, which negatively impacts your SEO rankings.
For businesses, strong mobile SEO leads to better user engagement, higher visibility on Google, and more mobile-driven sales and leads.
6. Content SEO: Fueling Your Growth with Quality Content
Content SEO focuses on creating high-quality, keyword-optimised content that aligns with user search intent. For businesses, it means writing blogs, guides, product pages, and FAQs that answer customer queries while using relevant keywords naturally.
A strong content strategy improves organic traffic, boosts rankings, and builds authority in your niche. Use clear headings and bullet points, and update content regularly to stay fresh in Google’s eyes.
Example: A reliable SEO agency publishing a blog like “Top SEO Benefits 2025 for Businesses” can rank for trending keywords, attract ideal clients, and generate leads organically through search.
Suggested Read: What Are the Benefits of Content Marketing Services in 2025?
7. E-commerce SEO: Driving Product Page Rankings
E-commerce SEO helps online stores rank higher in search engines by optimising product pages, categories, and site structure.
Businesses need to attract high-intent buyers and reduce ad spend. Key tactics include keyword-rich product titles and descriptions, SEO-friendly URLs, clean site navigation, and structured product data (schema markup).
Adding user reviews and ratings also boosts credibility and relevance.
For example, a leading e-commerce site ranks well because each product page includes keywords, specifications, FAQs, and customer reviews. With strong e-commerce SEO, your products appear when users search, leading to more visibility, higher clicks, and better conversions.
8. YouTube SEO: Boost Your Visibility on the 2nd Largest Search Engine
YouTube SEO helps your business videos rank higher on YouTube, which is the world’s second-largest search engine after Google. It involves using SEO techniques like keyword research and optimising video titles, descriptions, and tags based on user search intent.
Businesses must also focus on eye-catching thumbnails, adding closed captions, and organising playlists to enhance user engagement. A well-optimised channel improves discoverability, drives traffic, builds brand authority, and increases conversions.
For businesses targeting visual audiences or product demos, YouTube SEO is a powerful tool to grow visibility, reach new customers, and strengthen your digital marketing efforts.
9. Voice SEO: Capturing Voice-Driven Searches for Business Growth
Voice SEO focuses on optimising your website for voice search queries made through smart devices and voice assistants like Google Assistant, Siri, or Alexa.
With more people using voice search on the go, especially on mobile, businesses must adapt. Voice searches are more conversational and question-based.
To rank well, businesses must target long-tail keywords, featured snippets, and FAQs. Implementing local SEO is key for “near me” queries.
By aligning content with natural language and search intent, companies can boost visibility, drive more traffic, and stay ahead in the evolving digital landscape of voice search.
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10. Image SEO: Boost Visibility with Optimised Visuals
Image SEO focuses on optimising visual content to improve your website's visibility in search engine results and enhance user experience. For businesses, this means better rankings and increased traffic.
Key strategies include using keyword-rich file names, writing descriptive alt text for accessibility and relevance, and compressing images to improve page load speed – a vital ranking factor.
Implementing responsive image sizes ensures compatibility across devices, while image sitemaps help search engines index your visuals more effectively.
Optimised images not only drive traffic from Google Images but also support overall SEO by improving engagement and lowering bounce rates.
Build a 360° SEO Strategy for Your Business with bdcode_
As we wrap up this blog on SEO and its types, we hope it has provided clarity and guidance to help grow your business online. SEO isn’t one-size-fits-all – it’s a smart mix of strategies. At bdcode_, we blend on-page, off-page, technical, mobile, local, and content SEO to help your business rank higher, get noticed, and grow faster.
Don’t leave growth to chance. With bdcode_'s 360° SEO approach, we turn clicks into customers and rankings into revenue. Whether you’re a startup or a scaling brand, we help you climb Google’s ladder – step by step, result by result. Let bdcode_ power your SEO game - because BETTER VISIBILITY means BETTER BUSINESS. Connect now!